Why VUCA is here to stay?

by Arttu Vesterinen


This blog post continues our blog series around the VUCA topic. If you’ve missed the previous parts, click here to navigate to the beginning. This blog post will talk about the first three reasons we've identified as catalysts of the growing importance of VUCA.

We have been talking a lot about VUCA lately both in our blog and in all the informal discussions with our customers. It seems to be a growing concern, for all people alike, that uncertainty is increasing and new sources for problems and stress come up almost on a daily basis. In this blog post we aim to address why VUCA is not going anywhere but is magnifying instead.

Technological development

By far the biggest driver behind VUCA is technological development. This is not a bad thing of course, as technology always brings with it new efficiencies, increased productivity, richer experiences and in general improved quality of life [1]. But it also brings by-products with it, such as new cybersecurity risks, more interdependence and systemic risks between different platforms, privacy and mass-surveillance concerns and just a general anxiety of everything changing really fast. The picture 1 shows how the gap between human comprehension and technological development is widening exponentially.

VUCA Image 1-min  


National economies have become more integrated and interconnected. Supply chains are getting ever more complex, making quality management more difficult than ever before. New types of safety risks are evolving as a result of immigration and multilingual workforce. And even though most regulations try to smooth the playing field, they end increasing complexity instead of reducing it. KOF Globalization Index shows clear trend where we are heading globalisation.

VUCA Image 2-min

Image source:


The population is still growing and a big part of it is packing to cities. This will obviously unlock more economic growth and opportunities but also create new risks of social unrest, environmental overload, youth unemployment and inequality. In 2050 the amount of people living in cities will grow from 54% to 66%.

VUCA Image 3-min

Image source:

This blog post is part of our VUCA blog series. For more on this topic, see these blog posts we've written:


As you can see, VUCA is here to stay and growing. Now is the time to wake up your team and organisation to this huge change and start adapting to it. If you want an effective way to communicate this with your boss or your team, you can download our FREE white paper about the topic:

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We're a tech company with a passion for helping our customers adapt to the fast changing VUCA world. We're doing that by developing easy-to-use SaaS products that make gathering, managing and analysing field information as easy as possible for the end users. Remove gatekeepers, go horizontal and learn from your mistakes before they actually happen. More info at


Arttu Vesterinen

Chief Executive Officer